As more companies declare that they are sustainable, there are some who are not being honest or who overstate their so-called green practices or products. Greenwashing is a term used to describe the perception of consumers that they are being misled by a company regarding the environmental practices of the…
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4 Simple Green Strategies for Small and Medium Enterprises (SMEs) – Part Four
Continued from Part Three. The third step to our 4 simple green strategies is to explore the demand for green products and services, be proactive to meet this need, and gain a competitive advantage by offering greener alternatives first, thus increasing your revenue. Here, we present our fourth and final…
Continue Reading5 Principles for Companies to Avoid Greenwashing
As more companies jump on the green bandwagon and declare that they are green, there are some who are not being honest or who overstate their so-called green practices or products. In Singapore, greenwashing also occurs, and recent businesses accused of greenwashing include Starbucks, Tuas Power and Compass Point. This…
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