As more companies declare that they are sustainable, there are some who are not being honest or who overstate their so-called green practices or products. Greenwashing is a term used to describe the perception of consumers that they are being misled by a company regarding the environmental practices of the…
Continue Readinggreen marketing
The New Rules of Green Marketing by Jacquelyn A. Ottman (Book Review)
Jacquelyn A. Ottman is a pioneer in green marketing with over 20 years of experience in helping companies develop and market products with sustainability in mind. Her new book, The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding, is the cumulation of her vast consulting experience…
Continue ReadingThe Green Marketing Manifesto
Author: John Grant ISBN: 978-0-470-72324-1 Hardcover: 320 pages Published by John Wiley & Sons, Inc. Recommended Retail Price: SGD 52.38 (including GST) Available at all major bookstores Book Review John Grant is the co-founder of the St Luke ad agency and has worked with clients such as IKEA, LEGO, Body…
Continue Reading5 Principles for Companies to Avoid Greenwashing
As more companies jump on the green bandwagon and declare that they are green, there are some who are not being honest or who overstate their so-called green practices or products. In Singapore, greenwashing also occurs, and recent businesses accused of greenwashing include Starbucks, Tuas Power and Compass Point. This…
Continue Reading