Continued from Part Three. The third step to our 4 simple green strategies is to explore the demand for green products and services, be proactive to meet this need, and gain a competitive advantage by offering greener alternatives first, thus increasing your revenue. Here, we present our fourth and final…
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4 Simple Green Strategies for Small and Medium Enterprises (SMEs) – Part Three
Continued from Part Two. The second step to our 4 simple green strategies is to find opportunities to reduce unnecessary wastage and inefficient practices in your business. Here, we present our third step: 3. Increase Revenue More consumers are increasing aware of environmental issues, and some of them would even…
Continue ReadingGreen Future Solutions Starts mywaterbottle Campaign to Encourage the Use of Refillable Water Bottles
Green Future Solutions started its first green campaign called mywaterbottle on 22 April 2010, Earth Day. mywaterbottle is a non-profit campaign to encourage more Singaporeans to use their own refillable water bottles, instead of buying or taking single-use bottled water. mywaterbottle Goals mywaterbottle aims to achieve the following goals: 1.…
Continue ReadingSiemens City of the Future
We visited the Siemens City of the Future recently to learn more about Siemens’ portfolio of innovative solutions for a sustainable future. City of the Future was inaugurated in March 2009 at the Siemens Center in Singapore, led by Siemens’ Center of Competence for City Management and working with other…
Continue ReadingGuerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet
Authors: Jay Conrad Levinson and Shel Horowitz ISBN: 978-0-470-40951-0 Paperback; 236 pages Published in Jan 2010 by John Wiley & Sons, Inc. Recommended Retail Price: S$38.47 incl. GST Available at all major bookstores Book Review Guerrilla Marketing Goes Green is a practical book on marketing strategies for companies that wish…
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