We visited the Siemens City of the Future recently to learn more about Siemens’ portfolio of innovative solutions for a sustainable future. City of the Future was inaugurated in March 2009 at the Siemens Center in Singapore, led by Siemens’ Center of Competence for City Management and working with other…
Continue ReadingGuerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet
Authors: Jay Conrad Levinson and Shel Horowitz ISBN: 978-0-470-40951-0 Paperback; 236 pages Published in Jan 2010 by John Wiley & Sons, Inc. Recommended Retail Price: S$38.47 incl. GST Available at all major bookstores Book Review Guerrilla Marketing Goes Green is a practical book on marketing strategies for companies that wish…
Continue Reading4 Simple Green Strategies for Small and Medium Enterprises (SMEs) – Part Two
Continued from Part One. The first step to our 4 simple green strategies is to keep track of the relevant risks and take immediate actions to reduce them. Here, we present our second step: 2. Reduce Costs Look at your business operations and the use of resources such as electricity,…
Continue ReadingEarth Hour – The Asymmetry Principle vs The Rebound Effect
Earth Hour Singapore is back again and takes place this Saturday, 27 March 2010. Individuals, organisations and businesses are encouraged to switch off their lights for one hour from 8.30pm to 9.30pm, or longer. Earth Hour is organised by WWF and is “a call to stand up, to take responsibility,…
Continue ReadingCo-opportunity: Join Up for a Sustainable, Resilient, Prosperous World
Author: John Grant ISBN: 978-0-470-68436-8 Hardcover; 350 pages Published in March 2010 by John Wiley & Sons, Inc. Recommended Retail Price: US$27.95 / S$49.17 including GST Available at all major bookstores Book Review John Grant, the award winning author of The Green Marketing Manifesto, is back with his latest book…
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